Read the unusual billionaires by Saurabh Mukherjea Online


What makes a company truly outstanding? What is the secret sauce of delivering successful results over multiple decades? What is common to Asian Paints, HDFC Bank, Axis Bank, Marico, Berger Paints, Page Industries and Astral Poly?They are Unusual Companies, built by Unusual Billionaires. This book tells the story of these seven companies, handpicked out of 5000 listed on tWhat makes a company truly outstanding? What is the secret sauce of delivering successful results over multiple decades? What is common to Asian Paints, HDFC Bank, Axis Bank, Marico, Berger Paints, Page Industries and Astral Poly?They are Unusual Companies, built by Unusual Billionaires. This book tells the story of these seven companies, handpicked out of 5000 listed on the stock exchange. Built by visionary business leaders, they have delivered outstanding results for a decade and more.How did these companies do it? Why couldn’t this be replicated by other companies? What are they doing differently?Saurabh Mukherjea, bestselling author of Gurus of Chaos, delivers an exceptional book with lessons to learn from these seven businesses. Mukherjea tells you why focusing on the core business is central to corporate success and how a promoter giving up control to the top management could be a boon. He also explains how investors can generate market-beating investment returns from identifying companies such as these using a simple set of metrics.Packed with these learnings are riveting corporate stories of how Hindustan Unilever made an aggressive bid to buy Harsh Mariwala’s business, but had to sell a business to him in a few years, or how Page Industries found an innovative way to stop unionization at their manufacturing units. Other stories include the turnaround of Axis Bank and the boardroom coup that led to its chairman’s exit and how Vijay Mallya sold Berger Paints to the Dhingra brothers.This book is mandatory reading for anyone who wants to understand how business is done successfully in India....

Title : the unusual billionaires
Author :
Rating :
ISBN : 31539072
Format Type : Kindle Edition
Number of Pages : 386 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

the unusual billionaires Reviews

  • Kushal
    2019-03-17 10:10

    Most folks from the so-called premier engineering colleges today - have blinders on when they look at the Tech world - Google, Amazon, Flipkart and Apple are the companies we admire, read about and idolize. And when we launch startups in India we try and emulate them. But India is different and India has had its own success stories - companies that have given higher returns than Google, brands that are among the best in the world. This book introduced me to this world and helped me understand how long-term shareholder value gets created and how companies like HDFC Bank, Marico, Axis Bank, Page Industries, Asian Paints and many more have consistently grown quarter after quarter, year on year, to become the behemoths they are now. Written by the folks from Ambit Capital - this book explains how to build your coffee-can portfolio - 10 stocks that you can buy today and forget about for the next 10 years. Good read for folks interested in the Indian markets.

  • Parth Agrawal
    2019-03-03 09:09

    'Nothing contributes so much to tranquilize the mind as a steady purpose- a point on which the soul may fix its intellectual eye'- Mary Wollstonecraft Shelly.An absolute eye opener for finance guys only? No, not really. Here's a book that should be read by everyone in order to improve their financial acumen regarding businesses, stock markets, investments and what not. A caveat comes attached with this one as well ('BEWARE')- This is not a panacea or a short cut or a magic trick that you will be able to use to discover the stocks in which you can invest and play RICHIE RICH for the rest of your lives! Saurabh has went about proving his hypotheses and the rules that he has formulated to judge how a company is performing as compared to the both sector in which it is and the whole industry. He has taken examples of 7 companies from various sectors like FMCG, Manufacturing, Financial services etc to cite what these guys have been doing right and most importantly, since when. He calls this diverse portfolio of companies as Coffee Can Portfolio whose ability to give phenomenal returns banks on the very fact that they are held for a long duration. For instance, among st many rules and clues to look for, the 2 of the rules that he gave are:1) The rate of Revenue growth should be above 10% every year.2) The minimum Return on Capital Employed(ROI) should be 15%.Unusual Billionaires covers the unusual decisions taken into the companies mentioned in this book- Asian Paints, Berger Paints, Marico, Axis Bank, Page Industries, HDFC bank, Astral Poly. They not only focused on their core business but also innovated the way they work with time. For instance, Sandeep Engineer of Astral poly saw the market for CPVC(Chlorinated Poly-Vinyl Chloride) pipes before anyone else did and went on to replace the market of GI(Galvanized Iron) with his products. Similarly Axis bank was down the dumpsters when it was launched initially, but as soon as P. Jayendra Nayak took over, in a decade he ensured that Axis bank is counted among st the top banks in India alongside HDFC and ICICI. Effective leadership has been a recurring theme in all these companies whether it's Harsh Mariwala of Marico, Aditya Puri of HDFC or Sunder Genomal of Page Industries. To elucidate upon the subject, Saurabh has borrowed a concept of 20 Mile March from Jim Collins', GREAT BY CHOICE. This concept helps one to determine which companies are worthy of Coffee Can Portfolio. The story goes like this:There are 2 men who set out on a journey of 3000 miles on foot. Person A walks 20 miles a day irrespective of terrain and weather conditions whereas Person B walks more when the conditions are favorable and less when they aren't under the impression that he will make up for the lost time in coming good days. As anyone would've guessed, man with the consistent plan won. This analogy is used by the author to determine the consistency of the company which has been translated into greatness by years of non-stop treading on the same path of discipline and judiciousness. Personally, I believe that this 20 Mile March concept can be applied to anything which ages. It can also be used to determine the prospects of an individual as it requires two distinct types of discomfort :'Delivering High Performance in Bad Times and Holding Back in Good times'

  • Ayush Mishra
    2019-03-13 11:08

    One of the most interesting book I have read on Businesses. We all come across books that talks about 'success mantra' but they end up having preachy lines for enthusiastic entrepreneurs. This book actually does provide Success Mantras woven through stories of 8 successful businesses. If you are a budding Entrepreneur and Investor, this one by Saurabh Mukherjea is a must read!

  • Nilesh
    2019-02-26 07:50

    The book is an excellent reading for anyone who wishes to know how excellent equity research is done. It uses strict filters to figure out which listed companies in India have consistently created maximum wealth for their shareholders. He then analyses what is so special about these companies and why have they been able to create sustained wealth for so many years.

  • Chandy John
    2019-03-14 05:57

    This is probably one of the best books written on the Indian equity market. It is a must read for Indian equity investors. A great gifting idea too.

  • Rohan Pinto
    2019-03-17 14:04

    Super Book on top efficient allocators of capital ... Detailed... Well written. Not a big fan of Axis making an entry to the list. Nonetheless a brilliant read.

  • Tirath
    2019-03-16 05:57

    Great book for any long term investor in India; very fascinating stories and nuances of particular businesses and their struggles in India. The business analyses is one of the best I have seen in an India-centric book.The changes that these companies have seen in 15 -20 years are an eye-opener to anyone who reads this book.The book of course is oddly titled - because a lot of the cases have been successful not so much because of their leaders but because of how good the industries inherently are, and the teams behind the businesses. Some of the cases dont really belong there and India is home to some crazy successful compounders - so I guess choice is the author's prerogative. Notes:Distribution strength of Page IndBack end and Talent and focus of Asian PaintsWas Axis bank really as big a success as touted?HDFC bank has constantly had such good press - and all of it seems well-deserved. Banks need to be banks. And Risk Averse.

  • Anirudh Jain
    2019-03-02 12:06

    This is an excellent book for the MBA audience as it does a deep dive into what makes companies tick. The author has taken 7-8 companies and does a deep dive on them. From the history to strategy to financials this book comprehensively looks at these companies individually as well aligns them to the IBAS framework. In the last part of the book, the author does a section on the coffee can investing strategy which is basically holding high-performance stocks over a long period of time.This book is an excellent book to understand not only these specific businesses but the business environment and understand a little about investing as well.This book deserves a second read.

  • Pushkar
    2019-03-17 10:06

    I read this one because I had no idea about analysing a stock, so before reading those famous books on stock market investing I wanted to read some Indian writers view on that.I can't say whether this was a good read or not but it sure made me learn something that I was unaware of.As far as rating is concerned , I rated it randomly.

  • Rajiv Gupta
    2019-03-18 10:04

    Interesting concept but too long to sustain interestDecent set of companies that have been analysed. Framework is good. But after the first few pages, the commentary tends to become quite repetitive and rhetorical. One tends to lose interest after a few pages on each chapter. A few more interesting stories would have been useful

  • Yellapu Pramodh
    2019-03-20 06:14

    This book does a very good analysis of strongly performing Indian companies. It also goes into the depth of the story behind how the companies became very strong operationally, maintained the growth and conquered the market.

  • Anuj Bhatia
    2019-03-26 07:12

    A must read book for business students, current and potential entrepreneurs and business managers to develop a holistic view about how successful business are managed

  • Vipul Musani
    2019-02-23 10:09

    On of the very good book I have read. Explains most of things about judging a company as investable or not. Nicely written.

  • Karthikeyan Ramaswamy
    2019-03-17 06:13

    A very good read. I liked the chapters on Astral Poly, Page Industries and Marino. After fortune at the bottom of the pyramid another book on business in India that I really liked.

    2019-03-13 10:55

    Great analysis of some of the best performing companies in India...followed by a framework to identify great companies for investing.

  • Sharad
    2019-03-14 13:07

    Insightful is what I have to say about this book. Really good for a beginner in the stock markets.

  • Pravin Sharma
    2019-03-25 09:45

    * Poor Company Selection (Axis Bank, Berger) * Bad editing, lots of repetition * Lack of indepth research - It seems like this book was written to meet some sort of deadline. Skip it.

  • Satish Vijaykumar
    2019-03-06 07:01

    Kudos to Saurabh & Ambit Team in this great effort in data compilation. This Book is a catalyst and will encourage every investor in searching for the next Rahul Dravid in Stocks. Buy it and Forget it...

  • Sidharth Nathani
    2019-02-26 07:52

    Great source of learning .. Rarely you find such in-depth well researched material. Well cut for senior management, decision makers of a company at cusp of its growth.

  • Harrsh Ankola
    2019-02-24 12:54

    This book is centered around constructing a portfolio called coffee can portfolio. Though it wants readers to build such a portfolio the list is constantly changing every year hence doesn't make much of strong sense. From 2nd chapters the book deals each stocks and explains why its performing well. There the IBAS framework of John Kay is used analyse a company. This book is good for newbie investor to start of with. But focusing only on this book will not get the newb anywhere. This book is ok for starting investing journey. Important thing is newbie must graduating to more elaborate texts if he wants to end up somewhere.

  • Ankit Agrawal
    2019-03-18 08:09

    Saurabh Mukherjea, the Managing Director of Institutional Equities at Ambit Capital and one of the most quoted guys in the Indian markets, is a great writer as well. The companies were selected through a process of data crunching and only those that met certain performance benchmarks consistently have been featured. Mukherjea attempts to decipher the secret behind each company's success and follows a framework to do the same- the IBAS (Innovation, Brand, Architecture and Strategy) framework of John Kay whom he treats as his guru. The detailed Appendices shed more light on the results of his data crunching for each time period he considers. His prescribed and favored methodology to build a portfolio is the approach known as the Coffee Can Portfolio formulated by Rob Kirby which Mukherjea adapts to Indian market conditions. Besides learning about the characteristics of companies which have had a stellar record of generating wealth for their shareholders, the reader gets to know how to discover more of these gems. While the approach is straightforward, following a textbook approach is difficult in practice because it demands immense faith and patience to apply it in the real world with real money at stake. Most people fail to discipline themselves and curb their natural instincts of fear and panic which results in sub-par returns over time. One grouse of mine with the book is that certain points are quite repetitive in every story which tests the readers' patience, especially the one on Asian Paints. It could do with tighter editing.

  • Vatsalya Gupta
    2019-03-05 14:03

    Nice read for anyone starting out in investing in equity market. The book very nicely outlines what are some consistent things done by companies which stand out in their performance/return to shareholders in last few decades. Very insightful with focus on softer aspects of business and doing small things right.

  • Harsh Tibarewala
    2019-03-15 13:47

    Decent book with some good analysis and charts. i specially liked the coffee can concept

  • Rahul Kopparthi
    2019-03-26 14:12

    Too much repetition. same concepts and same text can also be found a number of times. would recommend it to first to investors as it gives the best idea of stocks and what to consider before investing. Too much stress for John Kay's framework is given which according to me was too much.

  • Jitendra Chawla
    2019-03-25 05:47

    One of the best books written on investing in Indian companies....Saurabh in his second book takes the reader through the history of some of the great companies in India over the last few decades or so. He explains the history of these companies, the people behind them and strategies they adopted over the years to reach the heights of greatness. He gives out his criteria for shortlisting a few companies he considers "great". The criteria is consistently high productivity of capital (measured by ROCE) and consistent high growth in business (or revenues). In the process, he convinces also convinces the reader that to be beat the market and make handsome returns by investing in stocks, all one has to do is identify these great companies, invest in them and just watch them grow.

  • saptarishi sen
    2019-03-21 08:45

    So this is the first book that I have read though Kindle (hope first of the many), the book explains the concept of moat in the most succinct way without much jargon & numerals to deal with. It simply uses two basic concept of growth - ROCE & Sales growth to filter out companies to create a portfolio called coffee can portfolio. It then explains the business models of few of them & then in the end try to find the correlation among them. One of the very refreshing reads of this year, really enjoyed it.

  • Vikas Suresh
    2019-03-09 09:10

    Absolutely love the concept of Coffee Can Portfolio (CCP) and the details that are at the end of the book. Other than the CCP it's pretty unbiased on the companies analysed. Not really focused on the promoters contrary to the title of the book, its a story of these blue chip Indian companies. It's a good read if you follow Indian markets, you will not be wowed but it's informative.

  • Siddhant Maheshwari
    2019-03-14 06:02

    Good prespective on Indian Equities market. Good way to understand how high quality companies keep on outperforming the benchmark significantly, however this requires patience to hold on the stocks for long period.

  • Praveen Kumar Garlapati
    2019-02-25 10:47

    Liked the book for putting the concepts through in an understandable manner.

  • Vinay Muppana
    2019-03-04 12:03

    Best book to understand the moats and the quality factors that needs to be looked into while investing in Indian markets