Read The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson Online

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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a newWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.Clayton M. Christensen, bestselling author of The Innovator’s Dilemma, has described The Medici Effect as “one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.”Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, The Medici Effect is a timeless classic that will help you reach your innovative peak....

Title : The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation
Author :
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ISBN : 9781633692923
Format Type : Hardcover
Number of Pages : 240 Pages
Status : Available For Download
Last checked : 21 Minutes ago!

The Medici Effect, With a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation Reviews

  • Lídia
    2019-06-01 18:05

    SUMMARYThe book bases on how to create innovation through the asociation of diferent fields. Frans Johansson named the book after a banking family from Florence, Italy who funded creators in the fifteenth-century that had a remarkable brust of creativity when they found each other in the Tuscane city and there they learned frome one another braking barrirers between disciplines and cultures.The Interection is where different fields meet. Fields are made of concepts, words with sustainable meanings, and as more concepts of a field you undersantd more in deep you will know about the field. Ideas are made of the relation of multiple concepts, there are two types of ideas directional and intesectional. The first ones are ideas within one field, these are the common ideas that we have, when talking with a person we usually stick to only one field and therefore our mind only relationates concepts within the same field. Intersectional ideas are basicly when we relationate two concepts from different fields: imgagine a plate and a car wheel, both are round, right, so why don’t we eat from a car wheel?Creative ideas are innovation when they are valuable and realized. Intresection is rised by three forces:1. MovementofPeople,exampleaCherokeewrittenlanguagewascreatedbyoneofhis members who had been in another society and when he came back develop an asociation between silabes sounds and signs.2. ConvergenceofScience,theycreatedfishingcordbycombingspidersnetandgoatmilk becaus they saw this two ingredients had resistence properties.3. LeapofComputation:whendreamworksandpixarstartedusingcomputrestoanimate films giving crators more time to develop creative skills rather that coping the same image multiple time, this technology advancement save time and gained creativity in the story and it’s pictures motions.The Medici Effect is created when our asociative barriers fall down. Asociative barriers are the asumptions we make about something because the relation the concepts spoken are within a field. The three keys to make barriers fall are cultural diversity (class, gender, ethnic, profession), learn differently (change the rules of a game, for example in the ‘escondite’ instead of the one counting need to find the rest, the group counts and one hide and the others when find him need to stay hide with him), and reverse assumptions (restaurants with no menus or a restaurant that does not serve food). To fully understand something needs to be view from at least three different prespectives: 1. Original point of view, 2. Apply the idea to something or someone else, 3. Create constrains.APROPIATIONThe book Fish! is also related, since they intersect the shopping field with playing on the story of the succesful market fish, and how everyone like going shopping there and not only for shopping but just to spend lunch.The best way to be a Purple Cow is by creating it through the Medici Effect, when you combien the two books, by having an innovative product and also a diferentiative value, you have a bestseller, but it needs to be genuine to work out.The first step of Design Thinking is listing out passions, problems, and trends, and when we relationate the concepst of each category we are creating ideas, most of them intersectional, but why we can’t make the medici effect is that we don’t know enough of at least one of the fields to interconnectate them and create innovation.